The title and description are shown in Google search results below each website link, so your site visitors may also read them to determine if your site offers what they want. They are not showing on your website itself – only on result pages. Remember to write unique and descriptive texts for every single page BHS Links and be sure to incorporate your keywords as much as possible – but again, in a way that sounds natural.

Publish helpful content for your audience

But searchers aren’t going to know that without reading it, so you should try to showcase it as obviously as you can on the page. There’s also a section with additional resources that explain more about on-page optimization to help you create a better SEO strategy that empowers your business to grow online. As a website owner, you’re able to control each on-page SEO factor from this on-page SEO checklist.

Maximize optimizations

For one, you’ll make your site more accessible, so it’s helpful for a wider audience. And for another thing, you’ll have a chance of your images ranking in the Google Image search results. Read more about these topics in our posts about image SEO and alt tags. They include title tags and meta descriptions that can influence how your page appears in search engine results and significantly impact whether a user clicks on it. Write concise and informative meta-descriptions that summarize each page’s content. Use relevant keywords and always include the main or secondary keywords in the description.

Instead, we should think of TF-IDF as an important component of other more advanced on-page concepts. Even today, we start with keywords, and it remains the most basic form of on-page optimization. Enter any domain, and we’ll show you top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more. Enter any domain, and we’ll show you top competitive SEO metrics, such as Domain Authority, top pages, ranking keywords, and more.

• Imagine that you have a page that Google THINKS is about a specific keyword.
• Headings and subheadings help users easily skim through a page to find specific information, enhancing the overall readability of the content.
• They don’t want to end up on a page with listings of different tire brands.
• Download this on-page SEO checklist and check the boxes as you complete each task.

And because QuestionDB focuses on questions that people ask on Reddit, you can find keyword and topic ideas that most other tools won’t show you. As it turns out, you can ALSO get sitelinks on all sorts of pages… from blog posts to ecommerce category pages. These two tools will tell you how you can improve your site’s specific pagespeed issues. So if you want simple ways to quickly improve SEO rankings, you’ll love this guide.

If you need to create new meta descriptions, do so in column M of the template. By doing this, you’ll be able to go more in-depth and provide more detailed information about that topic. This also means that you are only optimizing for one keyword per page, meaning you have a greater chance to rank for that keyword. Review your current URLs, page titles, and meta descriptions to see if they need updating.

On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query. After implementing on-page SEO techniques it’s useful to review your strategy and monitor results over time to ensure your practices are working. Changes can take a few months to take effect and algorithms change regularly. It’s advisable to look at your SEO rankings routinely even if you rank highly in search.

You can quickly analyze your site’s topical authority with this handy spreadsheet. Problems you can solve with your products, services, or content. This means that they make valuable keywords to optimize your site around. Secondly, you can run site audits to catch and fix technical SEO problems like broken links and slow page speeds.